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MKT - Marketing
MKT 615 - Marketing
Strategies
This course focuses on
domestic and global market opportunities while being sensitive to quality
issues, ethical issues, and technological changes. The course integrates
traditional marketing concepts and the challenging marketing strategies of
today. Topics to be covered include customer satisfaction, relationship
building, managing marketing processes, global thinking, building
strategic alliances, and online marketing.
MKT 626 - International
Marketing
The course is a
systematic treatment of marketing on a global scale. It is advanced and
managerially oriented, with an overall objective of developing analytical
and decision-making skills in international marketing. The course examines
specific issues involved in entering overseas markets and in conducting
marketing operations on an international as opposed to a
"domestic" scale. Attention is focused on cultural similarities
and differences and the variability of the marketing environment around
the world; the basics of international trade and economics; and managing
the major elements of the international marketing process.
Prerequisite: MKT 615
or equivalent.
MKT 627 - Current Topics
in
Marketing
The marketing
environment is changing fast. These new marketing changes signify a brand
new world of proliferating opportunities and proliferating threats.
Technological advances are a double-edged sword. They create opportunities
and they destroy opportunities. Savvy companies recognize that a major
revolution is taking place in markets and marketing.
This course will cover current-event articles, case exercises,
marketing Internet resources/helpful sites, and videos to illustrate how
current developments in marketing and marketing concepts affect the real
business world. The course will also show how the World Wide Web and
E-Commerce are dramatically altering the marketing landscape. At the same
time, this course continues to build on fundamental principles of
marketing.
Prerequisite: MKT 615
or equivalent.
MKT 653
-
Advanced Consumer Behavior
This course examines consumer evaluation of purchasing alternatives
and decision making and the marketing organization’s role in influencing
those decisions. Further, students will explore contemporary
customer-centered marketing approaches directed at building consumer
loyalty. An organization-wide perspective will lead students to
recognize internal as well as external organizational issues that
ultimately impact consumer decision making.
MKT 701 - Visual Communication in Business
This course provides an introduction to principles of visual
communication applied to the environment of business from a marketing
and branding perspective. The course focuses on how sound design
principles are used to establish visual information for communicating a
consistent corporate/business identity. The principles include the study
of logo design, typography, document design, use of color, and graphical
information display. The course will include hands-on work utilizing
common software applications used in business. Students will create a
design portfolio of business-related documents such as business cards,
print advertisements, newsletter templates, instructions, and forms.
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