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Master of Business Administration:
Marketing Management Concentration
The concentration in Marketing
Management emphasizes organization, planning, evaluation, and control of
all aspects of the firm's marketing activities. The student is exposed to
new product development, management of advertising, distribution, and
sales administration. In addition, the student will become familiar with
the assembly of marketing data, analysis, and the application of
quantitative models.
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Curriculum |
| Structure: |
| The
MBA Program with a Concentration in Marketing Management consists of: |
| Core
Competency Courses |
6 credits |
| MBA
Core Courses |
21 credits |
| Marketing
Concentration Courses |
6 credits |
| Elective
Course |
3 credits |
|
Total: |
36 credits |
| MBA
Core Competency Courses (6 credits)*: |
| FIN
599 |
Financial Management Foundation |
| MAT
598 |
Quantitative Business Foundation |
| *
Students with proven knowledge will take elective
courses. |
| MBA
Core Courses (21 credits): |
| ACC
644 |
Financial Statement Analysis |
| ECO
642 |
Managerial
Economics |
| FIN
623 |
Corporate
Finance |
|
IT 608 |
Technology in Management |
|
MGT 611 |
Organizational Change and Development |
| MGT
695 |
Seminar
in Strategic Management |
| MKT
615 |
Marketing
Strategies |
| Marketing
Concentration Courses (6 credits): |
| MKT
626 |
International
Marketing |
| MKT
627 |
Current
Topics in Marketing |
| Elective
Course (3 credits): |
| Choose
among the electives offered (an additional course in marketing or
management is recommended). |
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